Our Mission is to connect everyone to the world and information around, no matter how big or small, trivial or important.
“AOL was an integral part of so many people’s early internet experiences. They built the template on how we communicate online.”
Chris Leon | Rebranding President
Community
In its early days, AOL developed communities that defined the way a generation communicated. As the brand is revived, this community building should still remain a major tenet. However as the world becomes more and more digital, the community that AOL should focus on is the tangible communities in which we live in. Where as the early AOL sought to create communities online, the new AOL should look to strengthen the communities we live in.
Connection
AOL has always been about connecting people online whether that be through email, instant messaging, or chat rooms. In the age of social media, connection online has come to mean something different but the main tenets still exist. The new AOL should look to expand beyond digital connections and get people to connect in real and tangible ways. AOL can show people that technology does not have to be an isolating thing, and instead can be used to create new deep personal connections. The new AOL should look to bring the world together.
Education
Though not necessarily synonymous with education, AOL has always kept it close to its core. AOL was the first ever ISP to offer online classes and education portals and their partnerships with schools and teachers developed the foundation on which online education as we know it today was built. The new AOL should fully embrace this part of their history and continue to expand on it. It is not enough to just get people online, they should also look to educate people on the best ways to use their technology safely and securely. Education is one of the best ways to create better, stronger communities and my focusing these efforts on underserved or left behind demographics, the goal of better equality can be achieved.
